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At Safeway, we're doing OurPart™ to ensure seafood remains available for today's customers and the customers of tomorrow. But that's not enough; we're striving towards offering seafood that is harvested and produced through sustainable means.

We understand that protecting the long-term health of our ocean ecosystems is essential. It ensures the continued viability of the species we source. And it supports the communities we source from, many of which are in Canada.

Safeway takes pride in its role as a steward of our natural resources. That's why we're committed to developing an unrivaled reputation of growth. Growth towards environmentally, socially, and ethically responsible business practices. It's in the spirit of this commitment that we've partnered with the Ocean Wise Seafood program. A Canada-wide program for sustainable seafood.

The Ocean Wise logo on a seafood item gives our customers assurance. It tells them they're purchasing seafood from a recommended fishery or farm. Across the country, your Ocean Wise choices help us support fishers and farmers who are leading the sustainable seafood movement.

Ocean Wise Seafood Festival

Ocean Wise Seafood Festival

We are proud to participate in the Ocean Wise Seafood Festival!

From February 3-16, a portion of proceeds from select offerings will be donated to Ocean Wise to support the protection and restoration of the world's oceans.

By choosing Ocean Wise seafood you're making a difference for the fishers and farmers working to secure the health of our oceans, lakes and rivers for generations to come.

Wise choices keep rolling in

Proud to Offer Sustainable Choices
Proud to Offer Sustainable Choices

Proud to Offer Sustainable Choices

The Safeway shelves offer a range of Ocean Wise logo choices. And it's in most of the major categories, too.

For example, we've got products recommended by Ocean Wise such as clams, oysters, mussels, and scallops. The best part? These mollusks have low impacts on the environment; in fact, their water filtering improves the water quality.

bulb-icon Did you know? Oysters can filter up to 15 litres of water an hour!

Being a trusted seller of farmed shellfish demonstrates our commitment. We aim to nurture the growth of Ocean Wise seafood sources and practices. This way, we can embrace a future of thriving sea culture, and sustainable produce.

Pictured: Mussel Aquaculture Method

Eliminating Unsustainable Species

The regeneration of ocean life plays a vital role in ecosystems under the sea.

And that's why Safeway stores will no longer stock sea life including the likes of Chilean sea bass, sharks, and more.

We are committed to continuously improving our seafood selection to be more sustainable year after year.

Keeping Our Oceans Healthy

We are active in managing our complete seafood assortment in a way that keeps our oceans healthy.

Namely, we're ensuring our shelves don't stock any endangered species. To stay informed, we trust the identifications of the International Union for the Conservation of Nature. This way, we can commit to a future of harvesting sustainable aquaculture.

We will never associate the Safeway brand with suppliers who may use illegal or unregulated methods. That's why, with the help of our Ocean Wise Partners, we'll be educating staff and customers about sustainable fishing. We all need to spread the word about environmental care of the ocean.

For further reading about Safeway efforts, click through to, "Restorative Aquaculture and the Canadian Grocery Store". We deep-dive into sea-level sustainability and restorative aquaculture practices. Or, walk through the doors of your local Safeway. And, with a reusable shopping bag in hand, shop for Oceans Wise recommended seafood products.

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