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Fueling first steps is our first step

It takes a village, and a Safeway

Baby Essentials
Baby Essentials

7 exciting baby essentials we want you to know about

We're here for your growing family and want to help you in any way we can! Here are several innovative, exciting products in our Baby Aisle to keep you and baby well-stocked during this busy time.

Diapers & wipes

Covered from head to toe

Pampers, Huggies, Waterful Wipes and natural brands such as Hello Bello and The Honest Company keep baby clean, dry and happy as can be. Our range of styles and fit mean you can find the right diaper and wipe combination at your local Safeway. No matter how many diapers a day your baby uses, we've got you covered. Stock up your change table and top up your diaper bag with products your family loves.

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Baby food

Ingredients for firsts

There's a big world of flavour for your baby to explore! Parents love our baby food brands, and babies love them too: purées, yogurt, finger foods, snacks and beyond - all designed for babies. Looking for the right fruit purée for baby? Once Upon a Farm fruit purée, Gerber and Baby Gourmet give parents a range of tastes and textures to explore together.

Pharmacy

Advice where you are

Whether you're thinking about starting a family or have questions about newborn baby care, our pharmacy team is here to help. Visit today and get advice on products for newborn care, feeding, teething, colic and more. It takes a village to raise a baby. Your Safeway pharmacist can help.

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Compliments

We value the early years

Compliments is here for your little ones! Enjoy great value while you check your baby shopping off your list. From pouches to diapers, find comfort in Compliments baby products at a price you'll appreciate.

Baby formula

Here we grow!

Find Enfamil, Similac, Nestlé Good Start and more in store. Our infant formula selection includes iron fortified formulas, powdered formats and ready-to-feed formats. Nutrition for your baby is just a Safeway visit away. Finding the infant formula that works for your family is your priority. Stocking it in our baby section is ours.

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Baby-led weaning

Finger Foods

As your baby grows, so does the range of tastes and textures they can try. Preparing baby food ideas that are safe, fun and appropriate for little hands and mouths is important. We have the ingredients you need to help with your baby-led weaning goals. Discover more in store and with this helpful resource that will set you all up for success.

Help is here

Don't miss a step

This is your next step to enjoying the latest news, offers and savings from Safeway. Simply sign up and personalize your account with your AIR MILES® number and your preferences and you'll enjoy keeping your finger on the pulse of our baby products - and more.

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