
Safeway, proudly supporting Western Canadians
For more than 85 years Safeway has been proudly serving Western Canada. As part of Sobeys Inc., which dates back to 1907 when J.W. Sobey began a local meat-delivery service, we proudly share in that tradition through our Local program. We build relationships with local suppliers and give them the opportunity to grow within our stores across Western Canada.
How to go into business with Safeway
Our Local Program allows local suppliers to grow at a sustainable pace within our network of stores. You can start out in less than five stores and work with our team to grow.
Local Program Requirements:
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Your products are made right here in Canada.
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You are locally producing items that will wow and excite our customers.
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Your products are regionally relevant in a local market.
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Your product is packaged and ready to be sold.
If you fit this criteria, we want to know more!
Are you locally producing a product that you would like to share with Safeway for listing consideration?
Please click on the link below and complete the brief Submission Form.
What our Local Suppliers have to say

Colleen Wohlgemuth Owner, Stone City Coffee – Steinbach, Manitoba
My love for freshly roasted specialty coffee began many years on vacation to my sister's roastery in California. We brought home beans to serve to our friends and we kept hearing, “this is the best coffee I have ever had,” and we began to dream. What started as a dream, part-time side gig has now become a full-time roasting job for me.
Our hand-crafted, small-batch approach is what makes our relationship with our coffee unique. Our purpose is to create belonging within the community - through coffee. Why coffee? A really good cup of coffee is often shared and it brings people together.
The Local Program has played a key role in our growth. The support we have received from the local development manager, to the store owners/managers has helped us bring awareness to our brand. The willingness to work with us has been remarkable. Our freshly roasted 100% Arabica specialty coffee is now available all across Manitoba!

Avi Gill, Owner and President, Farming Karma Fruit Co. - Kelowna, BC
My family and I made our first fruit beverage drinks in 2019, and Safeway has been an amazing partner from the beginning! Their Local Program has been a huge success for us and has really helped further our brand recognition tremendously. The Safeway team is always available to provide guidance and support and has truly helped us make our beverages a success! We are grateful for their mentorship and their willingness to go above and beyond to help local companies succeed.

Ashley Ehmann Co-Founder, Twigz Prezels – Calgary, Alberta
My family and I created Twigz Prezels two years ago as we wanted a snack that was baked, not fried, and packed with flavour. We knew our pretzels were too good to keep within the family, so we decided to start a business and share them with others. With the help of the local program, our pretzels were sold in more than locations across Alberta within a year and a half of launching!
The Local Program has played a key role in helping our business grow. The support, communications, and willingness to work with our brand to help us learn and expand has been remarkable.

Colleen Wohlgemuth Owner, Stone City Coffee – Steinbach, Manitoba
My love for freshly roasted specialty coffee began many years on vacation to my sister's roastery in California. We brought home beans to serve to our friends and we kept hearing, “this is the best coffee I have ever had,” and we began to dream. What started as a dream, part-time side gig has now become a full-time roasting job for me.
Our hand-crafted, small-batch approach is what makes our relationship with our coffee unique. Our purpose is to create belonging within the community - through coffee. Why coffee? A really good cup of coffee is often shared and it brings people together.
The Local Program has played a key role in our growth. The support we have received from the local development manager, to the store owners/managers has helped us bring awareness to our brand. The willingness to work with us has been remarkable. Our freshly roasted 100% Arabica specialty coffee is now available all across Manitoba!

Avi Gill, Owner and President, Farming Karma Fruit Co. - Kelowna, BC
My family and I made our first fruit beverage drinks in 2019, and Safeway has been an amazing partner from the beginning! Their Local Program has been a huge success for us and has really helped further our brand recognition tremendously. The Safeway team is always available to provide guidance and support and has truly helped us make our beverages a success! We are grateful for their mentorship and their willingness to go above and beyond to help local companies succeed.

Ashley Ehmann Co-Founder, Twigz Prezels – Calgary, Alberta
My family and I created Twigz Prezels two years ago as we wanted a snack that was baked, not fried, and packed with flavour. We knew our pretzels were too good to keep within the family, so we decided to start a business and share them with others. With the help of the local program, our pretzels were sold in more than locations across Alberta within a year and a half of launching!
The Local Program has played a key role in helping our business grow. The support, communications, and willingness to work with our brand to help us learn and expand has been remarkable.

Colleen Wohlgemuth Owner, Stone City Coffee – Steinbach, Manitoba
My love for freshly roasted specialty coffee began many years on vacation to my sister's roastery in California. We brought home beans to serve to our friends and we kept hearing, “this is the best coffee I have ever had,” and we began to dream. What started as a dream, part-time side gig has now become a full-time roasting job for me.
Our hand-crafted, small-batch approach is what makes our relationship with our coffee unique. Our purpose is to create belonging within the community - through coffee. Why coffee? A really good cup of coffee is often shared and it brings people together.
The Local Program has played a key role in our growth. The support we have received from the local development manager, to the store owners/managers has helped us bring awareness to our brand. The willingness to work with us has been remarkable. Our freshly roasted 100% Arabica specialty coffee is now available all across Manitoba!
2022 Local Supplier Award Winners
Province
To see winners by province, click below
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.

The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
The Sobeys Inc. family of banners is proud to celebrate the passion, innovation and commitment of our local supply partner community through our Local Supplier Awards.
Each year, our store teams and Local Development Managers select the top local supply partners in each region for the Best New Local Supply Partner Award, the Local Innovation Award, and the Best Overall Local Supply Partner Award.
2021 Past Winners
- Best New Local Supply Partner - Holy Napoli Pizza Inc.
- Best Local Innovation - Moonshine Mama's
- Best Overall Local Supply Partner - Fresh is Best Salsa & Company
- Best New Local Supply Partner - The Cheese Factory
- Best Local Innovation - Sweetness
- Best Overall Local Supply Partner - Rviita
- Best New Local Supply Partner -Nikihk
- Best Local Innovation - District Brewing Company
- Best Overall Local Supply Partner - Pure Sweetness Treat Shoppe Inc
- Best New Local Supply Partner - The Donut House
- Best Local Innovation - Juice Me
- Best Overall Local Supply Partner - Chaeban Artisan
- Best Overall Local Supply Partner - Pop's Kettle Corn
- Best New Local Supply Partner - Sober Carpenter
- Best Local Innovation - La Presserie
- Best Overall Local Supply Partner - Cedar Valley Selections
- Best New Local Supply Partner - Alive Kombucha
- Best Local Innovation - Tru Earth Environmental Products Inc.
- Best Overall Local Supply Partner - Designed Ventures Inc. (Falavory)
- Best New Local Supply Partner - Benjamin Bridge
- Best Local Innovation - Synergy Natural Pet Products Inc
- Best Overall Local Supply Partner - Tony's Meats Ltd.
- Best New Local Supply Partner - Mary Manette Seafood
- Best Local Innovation - Healthy Berries Ltd
- Best Overall Local Supply Partner - Upstreet Brewing
- Best New Local Supply Partner - The Oat Company
- Best Local Innovation - Indigena Skincare
- Best Overall Local Supply Partner - The Dark Tickle Company
2020 Past Winners
- Best New Local Supply Partner - Central City Brewery
- Best Local Innovation - Farming Karma
- Best Overall Local Supply Partner - Portofino Bakery
- Best New Local Supply Partner - The Cotton Candy Shoppe
- Best Local Innovation - SoupTime
- Best Overall Local Supply Partner - Twigz Pretzels
- Best New Local Supply Partner - Hanes Hummus
- Best Local Innovation - Paperback Beverage Co.
- Best Overall Local Supply Partner - Parkerview Brews
- Best New Local Supply Partner - Spenst Brothers Premium Meats
- Best Local Innovation - La Cocina Thick Cut
- Best Overall Local Supply Partner - Ronnie’s Original Jumbo Seeds
- Best Overall Local Supply Partner - Killer Krumbs
- Best New Local Supply Partner - Sugar Daddies Keto Bakery
- Best Local Innovation - La Dee Da
- Best Overall Local Supply Partner - Mema Foods International
- Best New Local Supply Partner - Oyster King
- Best Local Innovation - Millenia Tea
- Best Overall Local Supply Partner - Les Cuisine Roi Kitchens Ltée
- Best New Local Supply Partner - Number Five Foods
- Best Local Innovation - Shivani's Kitchen
- Best Overall Local Supply Partner - Millen Farms
- Best New Local Supply Partner - Arlington Orchards
- Best Local Innovation - Anne of Green Gables
- Best Overall Local Supply Partner - Maritime Madness
- Best New Local Supply Partner - Smith's Snack Service Ltd
- Best Local Innovation - Skir Enterprises
- Best Overall Local Supply Partner - Trinity Bakery
2019 Past Winners
- Best New Local Supply Partner - Hippie Snacks
- Best Local Innovation - Boosh Foods Inc
- Best Overall Local Supply Partner - Skippy’s Kettlekorn Ltd
- Best Overall Local Supply Partner - Heartbeat Hot Sauce Co
- Best New Local Supply Partner - Healthy Berries Ltd
- Best Local Innovation - Fresh Start Fauxmage Ltd
- Best Overall Local Supply Partner - Brookfield Gardens
- Best New Local Supply Partner - A Fine Balance Café
- Best Local Innovation - Dwarf Stars
- Best Overall Local Supply Partner - Happy Belly Kombucha
- Best New Local Supply Partner - Quinta Quinoa
- Best Local Innovation - Mighty Fine Foods
- Best Overall Local Supply Partner - Cherry Lane
- Best New Local Supply Partner - Firewood Factory NL
- Best Local Innovation - Brewkies K9 Bakery, Boutique and Spa
- Best Overall Local Supply Partner - Purity Factories Ltd
- Best New Local Supply Partner - Rock Paper Coffee
- Best Local Innovation - Canadian Organic Spice & Herb Co.
- Best Overall Local Supply Partner - Mom’s Ukrainian Homestyle Foods
- Best Local Innovation - Fancy Pokket Corp
- Best Local Innovation - Neguac Dairy Bar
- Best Overall Local Supply Partner - Verger Belliveau Orchard Ltd
- Best New Local Supply Partner - White Cap Distribution & Hunky Bill’s
- Best Local Innovation - Perfect Pierogies Ltd
- Best Overall Local Supply Partner - Smak Dab Foods Ltd
- Best New Local Supply Partner - Fundy Drinks Ltd
- Best Local Innovation - Hill’s Jamaican Jerk Sauce
- Best Overall Local Supply Partner - Chill Street Fresh Beer and Cider Market