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Contest Rules

(the “Contest”)

1. Eligibility

The Contest is open to legal residents across all provinces of Canada excluding Québec (the “Participating Provinces”) who have a valid and registered Scene+ account, and who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Safeway Capital Incorporated (the “Administrator”), Nestlé (the “Sponsor”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a Prize.

2. Contest Period

The Contest runs from January 4, 2024 and ends on February 14, 2024 (the "Contest Period").

3. How to Enter without Purchase

NO PURCHASE IS NECESSARY. To enter the Contest without making a purchase, present your Scene+ card at the customer service desk at a Sobeys or Safeway store location in your Participating Province during the Contest Period, request a no-purchase entry and you will receive one (1) entry into the Contest (a “No Purchase Entry”). By participating in the No Purchase Entry, you accept and agree to abide by the entry requirements of these Contest Rules.

Limit of one (1) No Purchase Entry per customer, per Scene+ account, per transaction, during the Contest Period. For greater clarity, you can receive unlimited No Purchase Entries per day but they must be one (1) No Purchase Entry per transaction. Entries submitted outside of the Contest Period will not be accepted.

4. How to Enter with Purchase

To enter the Contest with a purchase, visit a Sobeys or Safeway store location in your Participating Province and purchase a participating product (each a “Participating Product”) identified in Appendix A of these Contest Rules, and swipe your Scene+ card during checkout to gain one (1) entry into the Contest, during the Contest Period (a “Purchase Entry” and together with the No Purchase Entry, an “Entry(ies)”). Each Participating Product purchased will earn you one (1) Purchase Entry. By participating in this Purchase Entry, you accept and agree to abide by the entry requirements of these Contest Rules.

The number of Participating Products that can be purchased to earn a Purchase Entry, will be subject to any in-store retail limits, per day, during the Contest Period. Entries submitted outside of the Contest Period will not be accepted.

5. Grand Prize Description

There is one (1) grand prize to be won throughout the entire Contest Period. The grand prize consists of 1,000,000 Scene+ points (the “Grand Prize”). The approximate retail value of the Grand Prize is $10,000.00 (CAD).

6. Secondary Prize Description

There are four (4) secondary prizes to be won throughout the entire Contest Period, one (1) secondary prize will be allocated to each of the following regions: West, Safeway*, Ontario, and Atlantic (each a “Region”). Each secondary prize consists of 100,000 Scene+ points (each a “Secondary Prize” and together with the Grand Prize, the “Prizes”). The approximate retail value of each Secondary Prize is $1,000.00 (CAD).

*For the purposes of this Contest, any Participating Province that has a Safeway store is eligible to participate for a chance to win a Secondary Prize.

7. Prize Conditions

The following conditions apply to the Prizes:

  • The Prizes have no equivalent cash value, are non-transferable and no substitutions will be made. Prize must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize.
  • You must sign the Sponsor’s release form (the “Release”) in order to receive and participate in the Prize.
  • Scene+ points Prizes are subject to standard Scene+ Terms and Conditions.
  • Any difference between approximate retail value and the actual value of the Prizes as taken will not be awarded.

8. Odds

The odds of winning a Prize depends on the total number of eligible Entries received during the Contest Period. Every Entry submitted during the Contest Period is eligible for either the Grand Prize or Secondary Prize.

9. Draw Details

Random draws will be conducted by an agent of the Administrator located in Mississauga Ontario, Canada from all eligible Entries received during the Contest Period. The draw for the Grand Prize will occur on February 27, 2024 (the “Grand Prize Draw”). The draws for the Secondary Prizes will occur on February 26, 2024 (the “Secondary Prize Draw”). You do not need to be in attendance to be selected. You are only eligible to win a Prize once. For greater clarity, you can only win one (1) Grand Prize or one (1) Secondary Prize, you cannot win and claim both a Grand Prize and Secondary Prize.

10. Winner Contact Details

If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the prize. By participating in this Contest, you consent to the Sponsor or a representative of the Sponsor using your Scene+ number to identify and contact you should you be selected as the potential winner. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign a Release form (the “Release”). Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the entrant will be deemed to be the account holder of the email address under which the Entry was submitted.

11. Forfeit of Prize

If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible Entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

12. Use of Personal Information

By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you using your Scene+ account information with respect to the Contest if you are a selected entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at

13. Publicity Consent

By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

14. Limitation of Liability / Release

By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor and the Administrator, and their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assumes these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

15. Compliance with Rules

By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.

16. Technical Issues

The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to Entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.

In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.

17. Rights to Terminate/Modify/Suspend Contest

The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible entries received as of 12:00 p.m. on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

18. General Disqualification

Any attempt made by an Entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any Entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest

19. Role of Parties

Safeway Capital Incorporated is the Administrator and Nestlé is the Sponsor of this Contest.

20. Trademarks

All other Trademarks are the property of their respective owners.

21. Jurisdiction

The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.

Appendix A

Safeway Article# Product Description
NESTLE CHOC ROLO (4) 11/208G 473072
SMARTIES REGULIER 4 Pack 12/180G 472867
KITKAT PACK MULTI 4S 19/180G 153682
Aero Truffle Salted Caramel 15x105g 43448
CRUNCH Cookie Chocolate RAMB 20x100g 43438
Aero Truffle Black Forest Cake 15X105G 513911
Aero Truffle Chocolate Mousse 15X105G 519126
Aero Truffle Tiramisu 15X105G 655100
CRUNCH Milk Chocolate Tablet 16x100g 879910
KITKAT Gooey Tablet Double Chocolate 15x112g 879900
KITKAT Gooey Tablet Salted Caramel 15x112g 879901
AERO TRUFFLE Nanaimo Tablet 15x105g 879958
AERO Truffle Brownie 15x105g CA 999810
KITKAT GOOEY Cookie Dough 15x112g 999811
SMARTIES Milk Tablet 14X90G 12380
NESTLE Assorted 9ct Juniors 24x91g 65615
KitKat 9ct Juniors 32x(9x11.8g) 65952
Coffee Crisp 9ct Juniors 22x(9x11g) 63295
KITKAT Juniors 9ct 32(9x12.5g) 886559
AERO Milk Juniors 9ct 26(9x7.3g) 886561
AERO Peppermint Juniors 9ct 26(9x7.3g) 886563
ASSORTED Juniors 9ct 24x96g 886565
COFFEE CRISP Juniors 9ct 22(9x12g) 886564
SMARTIES Juniors 9ct 24(9x10g) 886566
CARNATION Hot Choc Rich 6x450g 845287
CARNATION Hot Choc Marshmallow 6x450g 845288
CARNATION HC Simply 6x400g 434365
Carnation Hot Chocolate Turtles 6X400G 8299
NESQ 1/3 Less SU Vit Choc Pwdr 12x540g 733964
NESQUIK Strawberry Syrup 12x510ml 180524
NESQUIK Less Sgr Choc Syrup 12x510ml 153315
NESQUIK Iron Ench Choc Syrup 12x700ml 551260
SanPellg Flav Water Lmn & Ras 4X6X330ml 526138
SanPellg Flav Wtr Clem & Peach 4X6X330ML 526144
SanPellg Flav Wtr Pome Blkcur 4X6X330ML 526183
Nestle CoffCrsp FrznDsrt Bars 80ML 6X5Pk 501250
Christie Frzn Dessert Oreo 4X1.5L 238310
Nestle Christie Oreo Sandwich 8X500ML 212875
Nestle Drumstick Vanilla 4Pk 12X560ML 178059
Nestle Drumstick Van Crml 4Pk 12X560ML 178060
Lifesavers Ice Pops 65ML 6X10PK 676639
Nestle Frzn Dessert Rolo 4X1.5L 237933
NestleRD French Vanilla 4X1.5L 238145
Drumstck Toffee Graham Cr 110ml 12X4Pk 997445
Drumstck Coffee Crisp 135ml 12X4PK 997444
RealDair Ice Cream Maple Walnut 4X1.5L 299778
Nestle Drumstick Oreo 135ML 12X4Pk 204877
Nestle Frzn Dsrt Bars Kit Kat 80ML 6X5Pk 953260
Christie ChpsAhy Frzn DsrtBar 72ML 6X5Pk 501249
Nestle Drumstc Mini VanChSwrl 66ML 8X6Pk 634889
Drumstic Van Crml Dip 135ML 12X4Pk 676601
Cadbury FrznDsrt Bar Caramilk 80ML 6X5Pk 953249
Drumstick Rolo 135ML 12X4Pk 953256
Nestle RD Ice Cream Cherry 4X1.5L 299639
NestleRD Nat Vanilla 50% LF 4X1.5L 238107
Nestle RD Ice Cream Crm Brul Rpl 4X1.5L 299643
NestleRD Vanilla Natural 4X1.5L 238147
NestleRD Chocolate 4X1.5L 238139
Nestle Drumstick Choc PB MPak 12X560ML 340263
Nestle RD Ice Cream Choc Caramel 4X1.5L 299635
Nestle Drumstick S/bry Chsck 130ML 6X4PK 479280
Nestle I/Crm Drumstk KitKat 135ML 12X4PK 655005
Nestle Drumstick Vanilla Dp 135ML 12X4Pk 204879
Nestle Frzn Dessert Smarties 4X1.5L 237932
Nestle Frzn Dessert Kit Kat 4X1.5L 237934
Delmonte Pineapple Coconut 50ml 8X10Pk 997451
Christie Oreo FrznDssrt Chocolate 4X1.5L 676577
Nestle Frzn Dessert Turtles 4X1.5L 237937
DelMonte Bars Strawberry 10Pk 8X50ML 655206
Cadbury Caramilk Frzn Dessert 4X1.5L 953248
DrumStck Ice Crm MinisSD Van 63ML 8X6Pk 659299
LifeSavr Sweet Meets Sour 65ML 6X10Pk 676643
Christie Oreo Frzn Desrt Bars 72ml 6X5Pk 523130
Nestle Drumstick Minis Choc 63ML 8X6PK 501219
Nestle Drumstick Frozen Dsrt 120ML 6X4Pk 501239
Nestle Drumstc Minis VanCrml 66ML 8X6Pk 634801
Nestle D/Stk Minis Van Crml 63ML 8X6PK 501220
Nestle Drumstc Choc Fdg Brni 130ML 6X4Pk 479268
Nestle Drumstc SwtNSlty Crml 130ML 6X4Pk 479271
Nestle Drumstick Chocolate 4Pk 12X560ML 178052
Smarties Ice Cream Mini Cone 66ML 8X6PK 676635
Nestle Drumstick Van Caramel 8Pk 8X1.12L 178057
DelMonte Bars Berry & Peach 10Pk 8X50ML 655204
DelMonte Bars Mango 10Pk 8X50ML 655205
DelMonte Bars Banana Choc 10Pk 8X50ML 655200
NESCAFE GOLD Orig Clmb Sgnt Jar 6x95g 515216
NESCAFE GOLD Sgnt Jar 6x100g 755888
NESCAFE GOLD Dark Rst Sgnt Jar 6x100g 755886
NESCAFE GOLD Espresso Sgnt Jar 6x100g 755887
NESCAFE GOLD Decaf Esprs Jar 6x90g 595481
NESCAFE GOLD Orig Clmb Sgnt Jar 6x95g 515216
NESCAFE GOLD Smooth Jar 6x100g 5619
NESCAFE S&C Mocha 6(18x19 641483
NESCAFE S&C Orig 6 (18x19 642318
NESCAFE S&C FV 6 (18x19 641492
NESCAFE S&C Ice 6(16x16g) 883128
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