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Partnership logo of NHL #myNHLfamily in association of Safeway.


(the “Contest”)

1. Eligibility

The Contest is open only to legal residents of Alberta, British Columbia, Manitoba, Saskatchewan and Northern Ontario* (the “Participating Provinces”) who have reached the age of majority in their province of residence on the date that they entered the Contest and will be held at Safeway stores across the Participating Provinces (each a “Participating Store” and collectively the “Participating Stores”). Void where prohibited by law. Employees, directors, officers, representatives, and agents of Sobeys Capital Incorporated (the “Sponsor” and “Administrator”) and the National Hockey League (the “NHL”), its member teams, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., NHL Interactive CyberEnterprises, LLC (the foregoing NHL entities collectively, the “NHL Entities”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as family members, and any persons domiciled with any of the above (whether related or not), are not eligible to enter or win a prize.

*For the purposes of this Contest, Northern Ontario shall be defined to include residents within 75km of a Participating Safeway Store.

2. Contest Period

The Contest runs at 12:00am MST from February 16, 2023 and ends at 11:59pm MST on March 29, 2023 (the "Contest Period").

Contest Period

February 16, 2023 - March 29, 2023



Prize Description

Three (3) prizes of NHL® regular season tickets and one (1) prize of a season's worth of groceries.

Draw Date

April 14, 2023

3. How to Enter without Purchase

NO PURCHASE IS NECESSARY. To enter the Contest, you must have a valid Scene+ points Reward Program account. To gain one (1) entry into the Contest, visit the Contest website during the Contest Period at the following link:, complete the online form with the required information including your first and last name, your email address and your postal code, register your Scene+ points Reward Program account, and submit your entry (a “No Purchase Entry”). You must read and accept the Contest Rules and comply with the entry requirements of these Contest Rules.

Limit one (1) No Purchase Entry, per Scene+ points Reward Program account, per person, during the Contest Period.

No Purchase Entries will bear the same odds of winning as purchase entries.

4. How to Enter with Purchase

To enter the Contest with a purchase, you must first follow the steps outlined in Section 3 above and have a valid Scene+ points Reward Program account. You can then earn purchase entries by spending a minimum of $10.00 (CAD) at Participating Stores if you swipe your Scene+ points Reward account card at checkout. Every $10.00 spent will earn you one (1) additional entry (a “Purchase Entry” and together with the No Purchase Entry, an “Entry(ies”).

There is no limit to in-store Purchase Entries during the Contest Period.

5. Prize Description

There are only four (4) prizes to be won throughout the entire Contest Period:

  • There are three (3) prizes to be won for customers who reside within the 75km range of the local promotional territory from the home club city of one of the following three (3) teams: Winnipeg Jets, Calgary Flames, Edmonton Oilers. Each prize consists of four (4) NHL® regular season tickets that will be allocated based on the respective customer’s proximity to that specific team (each a “Prize”). The approximate retail value of each Prize is $12,000.00 (CAD).
  • There is one (1) prize to be won for customers who are outside of the 75km range of the three (3) teams noted above, which consists of a season’s worth of groceries valued at $10,000.00 (CAD) and which will be awarded via twenty (20) $500.00 (CAD) Sobeys Inc. gift cards.

The following conditions apply to the Prizes:

  • The Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Prize must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You understand that you are responsible for all fees and expenses associated with the Prize that are not expressly described as being included as part of the Prize, including but not limited to transportation, hotel, meals, beverages, insurance, and expenses of a personal nature.
  • NHL® regular season tickets are subject to availability and may be substituted for a prize of equal or greater value.
  • Season’s worth of groceries is calculated as eight (8) months. Gift card increments will be allocated at Administrator’s sole discretion.
  • The Released Parties (as defined in Section 12 below) are not responsible for any delay, postponement, suspension, rescheduling or cancellation, for any reason, of any aspect of a Prize. Neither the confirmed winner nor any other person or entity will be compensated in the event of such delay, cancellation or other event contemplated herein.
  • None of the Released Parties makes any representation or offers any warranty, express or implied, as to the quality or fitness of the Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, the confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from either the Sponsor or any of the other Released Parties should his/her Prize fail to be fit for its purpose or is in any way unsatisfactory.
  • You must sign the Administrator’s release form (the “Release”) and answer a mathematical skill-testing question in order to receive and participate in the Prize.
  • Any difference between approximate retail value and the actual value of the Prizes as taken will not be awarded.
  • Limit of one (1) Prize per Scene+ points Reward Program account.
  • Ticket winners and their guest(s) must abide by all venue policies and game ticket terms and conditions including those related to COVID-19. Sponsor reserves the right to revoke the full or partial Prize from any winner and/or winner’s guest who it or venue personnel deem may, in its sole discretion, be intoxicated, be a safety and/or health risk, have violated any venue policy or law, or may bring Sponsor or the NHL Entities into disrepute.

6. Odds

The odds of winning a Prize depends on the total number of eligible Entries received for each region throughout the Contest Period.

7. Draw Details

Random draws will be conducted by an agent of the Administrator located in Toronto Ontario, Canada, from all eligible Entries received for each region during the Contest Period (each a “Draw”). The Draws will occur in accordance with the Prize chart in Section 2. You do not need to be in attendance to be selected. You are only eligible to win a Prize once.

8. Winner Contact Details

If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the Prize. In order to be declared a winner, you must correctly answer without assistance a mathematical skill-testing question and sign a Release form (the “Release”). Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the entrant will be deemed to be the account holder of the email address under which the Entry was submitted.

9. Forfeit of Prize

If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill-testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible Entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

10. Use of Personal Information

By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at

11. Publicity Consent

By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

12. Limitation of Liability / Release

By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor, the Administrator, the NHL Entities, and their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

13. Compliance with Rules

By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the Prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.

14. Technical Issues

The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of Entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of Entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to entrants or to any computer-related injury or damage resulting from participating in downloading materials in this Contest.

In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in its sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.

15. Rights to Terminate / Modify / Suspend Contest

The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a Prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on their website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible Entries received as of 12:00 p.m. MST on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

16. General Disqualification

Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrator and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any entrant who, in the opinion of the Administrator, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest.

17. The Contest Rules Prevail

In the event of any discrepancy or inconsistency between the terms and conditions of these English Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising and/or any instructions or interpretations of these Rules given by any representative of the Sponsor, the terms and conditions of these English Rules shall prevail, govern, and control to the fullest extent permitted by law.

18. Role of Parties

Sobeys Capital Incorporated is the Administrator and the Sponsor of this Contest.

19. Trade-marks

All other Trade-marks are the property of their respective owners.

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2022. All Rights Reserved.

20. Jurisdiction

The Contest is governed by the laws of Alberta and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Alberta, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.

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