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Partner Update

Empire and its select banners across the country, including Safeway, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana's, Kelseys and Harvey's), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

Safeway Canada Homepage

For all other questions regarding your AIR MILES Reward Miles please visit airmiles.ca.

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To serve you better, Safeway is introducing 360Health Pharmacy & Wellness,
our digital pharmacy service.

This page will redirect to 360HealthPharmacy.ca where you can manage
your prescriptions, request refills, and book appointments, all in one place.

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Check out our new mobile app

A fresh way to find savings

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