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Partner Update

Empire and its select banners across the country, including Safeway, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana's, Kelseys and Harvey's), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

Safeway Canada Homepage

Text Reading 'Safeway introduces Scene+. Turn groceries into points and points into groceries. Earn and redeem Scene+ points at Safeway today. Rewards so fresh. To 'Sign Up', click on the button below.' Text Reading 'Click. Drive. Curbside. Shop online at Voila by Safeway. Pick up at Safeway. 'Shop now' from the button given below.' Text Reading 'Who wants a treat? Buy 3 Whiskas Temptations (180g) for just $9.99. Click on the 'See all deals' button for more information.' Text Reading 'Get diabetes care that fits your needs at Safeway Pharmacy. Ask us if a Personalized Care Plan is right for you. 'Learn More' by clicking on the button below.' Text Reading 'Compliments Thanksgiving staples. Spend less time prepping and more time feasting. Click on the button below to 'Discover more'.' Text Reading 'Ask us about Covid-19 vaccines or flu shots today. Click on 'Book now' button given below.' Text reading 'Ingredients for Game Night start here. Safeway- Official Grocer of NHL. 'Find a store' by clicking on the link at right.' Text Reading 'Compliments. We all deserve to serve family favourites. 'Discover more' by clicking on the button at the bottom.' Text Reading 'Game day deals! 'View flyer' by clicking on the button below.' Text Reading 'The best gifts for your best bud! Count down the days with an advent calendar. 'View flyer' by clicking the button below.'

What's new

Holiday Sweet and Savoury Treats

View Recipe
Gingerbread & BlueberryButter Cookie Trifle
Total Time
100 min
Serves
16
View Recipe
Holiday Gingerbread Cookies
Total Time
120 min
Serves
24-36
View Recipe
Apricot-Walnut Thumbprint Cookies
Total Time
32 min
Serves
4
View Recipe
Icebox Swirl Cookies
Total Time
205 min
Serves
42

For all other questions regarding your AIR MILES Reward Miles please visit airmiles.ca.