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Partner Update

Empire and its select banners across the country, including Safeway, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana's, Kelseys and Harvey's), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

Safeway Canada Homepage

Advertisement for a Scotiabank Scene+ Visa Card. The text highlights the benefit of earning free groceries by earning Scene+ points with every dollar spent. Includes images of Scene+ membership and Visa cards, along with a "Get 2 Scene+ points on every $1 spent" offer. Halloween Boo Bark Text Reading 'Your broth and veggies stinking up in the fridge! So, rescue your food by making a delicious soup. Clean your veggies well & cut away any mushy parts. For a meaty flavour, add leftover meat from last night's dinner. Put it all in a pan and simmer with broth for forty to sixty minutes.' Text Reading 'Max A Miles. All week long! 1300+ Air Miles. Bonus Miles available in store! That's enough for $130 towards your groceries with Air Miles Cash! Valid from August 11, 2022 to August 17, 2022. 'See flyer' button here.' ready_for_the_long_weekend Text Reading 'Support World Oceans Day on June 8th! Look for the Ocean Wise symbol on select seafood items. Let's do Our Part for future generations. 'Lean More' from the button given below.' Marble background with canada day flag cake, pulled pork sliders, and a salad with plates and cutlery

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What's new

Beat the Heat

Zero Colada Mocktail

Total Time 5 min Serves 1

Cold Brew Mule Mocktail

Total Time 5 min Serves 1

Double Chocolate Ice Cream Sandwiches

Total Time 90 min Serves 16

Strawberry & Angel Food Ice Cream Cake

Total Time 80 min Serves 8

For all other questions regarding your AIR MILES Reward Miles please visit airmiles.ca.

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To serve you better, Safeway is introducing 360Health Pharmacy & Wellness,
our digital pharmacy service.

This page will redirect to 360HealthPharmacy.ca where you can manage
your prescriptions, request refills, and book appointments, all in one place.
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Check out our new mobile app

A fresh way to find savings

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